Marketing

Consumers All individuals & adenine; households who buy or acquire goods or services for personal consumption Demands Human call fors that are plunk for by buying power. Exchange The act of obtaining a desired stain from someone by offering something in return. securities industrys The baffle out of all actual & adenylic acid; potential emptors of a product. Needs States of matte up deprivation Relationships The process of creating, maintaining & adenine; enhancing strong, value-laden relationships with customers and other stakeholders. Satisfaction - The extent to which a products perceived per chassisance matches a buyers expectation. If the products performance falls brusk of expectations, the buyer is dissatisfied. If performance matches or exceeds expectations, the buyer is satisfied or delighted. The Social selling theory The idea that the organisation should make up the needs, wants & interests of sound out markets and deliver the desired sa tisfactions more in effect and efficiently than competitors in a way that maintains or improves the consumers & societys wellbeing. Target Markets A set of buyers overlap common needs or characteristics that the company decides to serve.

Wants The form taken by human needs as they are influence by culture & individual personality merchandise Mix The Four Ps: * Product pond a need-satisfying market offering * Price decide how much to sex for the offering * Promotion how to communicate with target customers round the offering & informing them of its value * behind exonerate the offering available to target ! consumers Distribution Product attend to Brand Price Incentives Communication Price Product Place Promotion 4P Framework Creating prize Communicating lever Delivering Value C-C-D Framework Modern Marketing System Environment End-user Market Marketing Intermediaries Company (marketer) Competitors Suppliers Value Creation & the Marketing...If you want to get a full phase of the moon essay, order it on our website: OrderCustomPaper.com

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