Financial Management and Credit Risk Essay Example | Topics and Well Written Essays - 2750 words

Financial Management and Credit Risk - Essay Example This can significantly both increase the interest rate that is charged to the company as well the additional strain to the company’s earnings. While the company proves to be profitable, other financial measures show its many weaknesses, especially on the part of its working capital and cash conversion cycle. By probing at the current financial standing of the company, the company’s financial position is seen. With this, the implications of the subsequent financing activities can be determined as regards the overall health of the firm. The company is then faced with a decision of whether to pursue the additional debt financing. If Butler Lumber Company is not going to avail of the financing, it has to at least address and avail of some options of financing to meet its financing need. These alternatives are explored in the subsequent portions of this case study, which include strengthening cash generation from the profitable operation of the company through better working capital management, as well as other equity financing means. Butler Lumber Company’s main line of business is in retailing lumber products within the local area of a large city in the Pacific Northwest. Mark Butler, the company’s sole owner and the president is contemplating an increase in debt financing for its expansion. Butler Lumber Company currently has an existing relationship with Suburban National Bank, where it gets its additional funding in the form of loans. However, as Mr. Butler reaches the loan limit of 250,000, he is pondering on availing additional financing for his company’s expansion with a revolving credit line of 465,000 from Northrop National Bank through George Dodge. This is in order for him to secure financing that will address his company’s shortage of funds. As the loan has not yet been approved, Butler Lumber Company’s financial position is yet to be determined by Northrop National Bank before Mr. Dodge can decide on giving the additional financing to Mr. Butler.

Vocabulary Parent Letter Essay Example for Free

Vocabulary Parent Letter Essay Vocabulary words and knowledge are critical in reading comprehension and vitally important that new and young readers develop a large ‘word bank’ and effective vocabulary learning strategies. That being said, we will have an emphasis on vocabulary words in our classroom this year. There are several effective vocabulary learning strategies that we will be using in the classroom, I encourage you to employ these strategies at home assisting in the reading comprehension and vocabulary development of your young reader. Effective Vocabulary Learning Strategies: †¢Pre-teaching Vocabulary Word – teaching your child unfamiliar words prior to the reading experience. An adult should preview the reading material determine unfamiliar words then define and discuss the words. This provides understanding of the word for the child as well as establishing connotation. It also gives the adult feedback on how well the child understands the word. †¢Repeated Exposure to Words – The more we are exposed to a word, the stronger our understanding become. A child needs to hear and use a word several times before it becomes part of their vocabulary. Provide multiple opportunities for the child to use a new word in written and spoken form. †¢Keyword Method – Like pre-teaching, the keyword method rather than having a child remember the definition, it encourages the adult to give a ‘word clue’ to help them understand the word. The idea behind the keyword method is to create an easy cognitive link to the word’s meaning that the reader can access efficiently during a reading experience. †¢Root Analysis – Many English words are derived from Latin or Greek roots. They contain a ‘core’ root or use prefixes or suffixes. Adults, when working with the student should focus on the commonly occurring roots, prefixes and suffixes. When a reader is able to break down unfamiliar words into their prefixes, suffixes and roots they can begin to determine their meanings. †¢Restructuring Reading Material – This strategy is particularly effective for struggling readers improving their vocabulary. Sometimes grade level materials contain too many unfamiliar words. Adults can restructure the material. Portions of the difficult words can be replaced with ‘easier’ synonyms to help the reader understand the overall text. Also, particularly challenging words can easily be ‘looked up’ while reading the text. Taking a few minutes to read with your child, using these strategies will truly aid their vocabulary development and reading comprehension for years to come. Let’s work together as a team to ensure that your child becomes an independent, lifelong learner.

Ethics of Pornography and Its Negative Affect on Women Essay -- Pornogr

Women have long been exploited through pornographic material, such as videos, photos and literature, these materials, more-so now, than ever, portray women purely as sexual objects. The evolution of the business? popularity has done nothing but help fuel a false impression, subjugating women in modern day culture and society, yet still, banning pornography in the US would be nearly impossible, due to complex issues dealing with the first amendment and obscenity laws. With instances of discrimination based on sexual orientation, race or sex being in most cases illegal, the practice of pornography should most definitely not be acceptable or perpetuated, especially in a country like the US where this said industry defies everything of which our country is founded upon. This rise [in popularity] looks as if it is related, almost in a hand by hand parallel, with growth of sexual violence against women in America. A real life example of the link between the onset of pornography in American culture and sexual crimes includes a survey done in 1978, in which 44% of the nine hun...

Comparison Of Martin Luther King Jr And Malcom X :: Compare Contrast Essays

They were black men who had a dream, but never lived to see it fulfilled. One was a man who spoke out to all humanity, but the world was not yet ready for his peaceful words. "I have a dream, a dream that one day this nation will rise up and live out the true meaning of its creed... that all men are created equal." (Martin Luther King) The other, a man who spoke of a violent revolution, which would bring about radical change for the black race. "Anything you can think of that you want to change right now, the only way you can do it is with a ballot or a bullet. And if you're not ready to get involved with either one of those, you are satisfied with the status quo. That means we'll have to change you." (Malcom X) While Martin Luther King promoted non-violence, civil rights, and the end to racial segregation, a man of the name of Malcom X dreamed of a separate nation. Martin Luther King, Jr. was the conscience of his generation. A Southerner, a black man, he gazed upon the great wall of segregation and saw that the power of love could bring it down. From the pain and exhaustion of his fight to free all people from the bondage of separation and injustice, he wrung his eloquent statement of what America could be. (Ansboro, pg.1) An American clergyman and a Nobel Peace Prize winner, he was one of the principle leaders of the American Civil Rights Movement and a prominent advocate of nonviolent protest. King's challenges to segregation and racial discrimination in the 1950's and 1960's, helped convince many white Americans to support the cause of civil rights in the United States. After his assassination in 1968, King became the symbol of protest in the struggle for racial justice. ("King, Martin Luther, Jr.," pg. 1) In 1964, Malcom X founded an organization called "The Muslim Mosque, Inc. In an interview conducted by A.B. Spellman on March 19, 1964, Malcom speaks of his goals for this organization. "The Muslim Mosque, Inc. will have as its religious base the religion of Islam, which will be designed to propagate the moral reformations necesary to up the level of the so-called Negro community by eliminating the vices and other evils that destroy the moral fiber of the community. But the political philosophy of the Muslim Mosque will be black nationalism, as well as the social and economic philosophies.

Interpretations of American History Essay

History is successful when it tells you how things where, the only thing that could take you there was the imagination, but now, with all the technology that we have, we even can make a picture or a sketch of how the things were. asing on the things that had been found also. One of the things that the historians did, they constantly criticize, correct and supplement other historian point of view, they get closer to the truth arguing with one another. Historiography reminds you that history is not a closed book, is a reminder that there is always something to argue in history, it make us think or see what was before everything, the changes that have been in the growth of America, politics changes, racial justice, sex, differences in the society, education, labor. There has been a notorious change or evolution on how America has change. There are four stages in which the writing of American history has passed: the providential, the rationalist, the nationalist and the professional. The providential history in the United States from the seventeenth and eighteenth, ministers and magistrates and wrote a made of form of providential history. The puritans who settled in the United States believed that they were chosen by god that led to the form of their history to a holy chronicle one. Puritans used this form of writing for all men anybody that believed in god. The rationalism, they were very different with the providential because they didn’t believed that they were only chosen by god, they believed that opinions or actions should act on reason and knowledge not on their religious belief. They were ruled by the natural law was the idea of Newton, Locke, and the French philosophers (p. 75). The rationalist Jimenez 3 historians were the educated class in the colonies, the new story they told was of progress and reason. most of the historians of the eighteenth century were layer-politicians, planter-aristocrats, merchants or professionals. Tomas Jefferson was influenced by this movement and later on write a book named Notes on the State of Virginia in 1785. This book allow to men to discover and pursue their destiny and believed that they were free. After that, no one was free from slavery. This proves that the history during the rationalism the politicians only tells you what you want to hear, like right now it happens the same, everything was and is only about wealth, power, rights. In nationalist history changed the fact that in this stage the women contributed and argue in theirs perspectives or points of view. istorians of women rewrote the story of America from the beginning to the recent past. They did not give women a place in the existing narratives, they just reconceived whole fields of history. Their high opinion on distinguish scientifically and prove the truth from a romantic notion. In this time we can see through what has passed American History and learned about the different changes that our history has had, and also this has help to have America Jimenez 4 how is it now. Right now we see the thing different, for example, women can vote, women can do a lot more things that they couldn’t in the past, there is no slavery, everyone is free and follow their dreams and conquer their goals and that’s a big change.

Free sample - Attracting Students to NOVA Southeastern University. translation missing

Attracting Students to NOVA Southeastern University. Attracting Students to NOVA Southeastern UniversityTertiary institutions such as colleges and universities need a constant supply of students in order to meet their financial needs in not only their daily running costs but also to meet costs incurred in research. Nova Southeastern University, a private, non-profit making university, is no exception. It has endeavored to create a sustainable environment for learning which is further supported by a vibrant on-campus life which is vital to students in choosing the institution of higher learning in which to study in. This essay therefore, explores ways in which Nova Southeastern University can attract more students in order to facilitate smoother running in its activities. The overall need for Nova Southeastern University is to encourage students to study the various courses offered in the instituition and make a career out of it. There is hence a need for the institution to communicate its discovery of the various fields and the deep level of satisfaction enjoyed in pursuance of these courses. The institution needs to phrase from a point of view as to: What attracted this particular student to that specific course? What other fields did the student consider, and why did the student not any choose them? These disciplines need to be presented individually on a basis of their worthwhile, attractive, diverse, challenging and readily on hand career opportunities which is the vital endpoint that students are mainly interested in. The motivation criteria should not be based on academic self-interest but rather on their personal and professional fulfillment. The students need to envision themselves as successful in their careers after graduating. This will gr eatly compliment all enthusiastic efforts at encouraging the students to enroll at the university. In addition, the efforts put in place should also be persistent, patient and realistic. This is since it takes a considerable amount of time to build a critical student mass that shall enroll in the diverse courses offered in the university. It is important to encourage students to join Nova Southeastern University as early as in high school and pre-college. Generally, the university’s employees should act as ambassadors wherever they are. Quick, informative and well-thought out responses in answer to any impromptu questions should be formulated before-hand since the employee may be talking to a potential student. Mainly, careers in Mathematics and Statistics are neglected by students under the perception that they are difficult. Most students are not aware of courses such as Applied Statistics and Physics as a career option. Therefore, presentations should be made to high school students during promotion campaigns. During those visits, those responsible for the awareness program should arrange to meet with guidance counselors or better, invite them to the sessions. Further, support should be accorded to the admissions offices by meeting, calling or writing to prospective students and their parents. Ongoing studen ts can also make presentations at each department’s office preview or open house days. By doing so, they are viewed as diplomats or ambassadors advocating these courses. In addition, the ongoing students can offer campus tour guides for those students who envision joining the university. The university’s alumni can come in handy in displaying Nova Southeastern university as a prestigious institution of which they are proud to be associated with. Various workshops can be very vital in ensuring presentations communicate the intended purpose such as a Quantitative Literacy workshop. The other vital focal point is during the Welcome Week. Most students either change courses or permanently leave the university during this week. Therefore, several changes need to be implemented in order to reverse this trend. Lecturers should be careful when issuing their preliminary promotional remarks so as not to either scare students away or impart an impression that they are in for a rough time and under pressure. In the welcome week, the facilitator should avoid all stereotypical examples that make fun of the discipline and create the impression of drudgery. Each department should have a well written overview of the course. During orientation week, an introduction seminar should be held whereby the essence of studying each particular course is insisted upon. A real-life research project can be presented so as to demonstrate the applicability of that particular field of study in a real case scenario. However, caution must be taken as to the depth of the details since they enta il a complex methodology which might end up building a lasting negative impression. During the second year, students should be encouraged to take up introductory courses rather than in the first year in order to avoid confusion and a feeling of being overloaded. All introductory courses should be taught by the experts in that particular faculty rather than outsourcing from other departments in related and common courses. Preferably, the lecturers should have ample consulting experience gained either as faculty member or full-time consultant in the required field. This is since practitioners not only bring more relevance in the field of study but also express more enthusiasm in teaching. The university should also ensure various departments inter-collaborate so as to look for opportunities both inside and outside the institution. Emphasis should be placed on multidiscipline interaction coupled with strong interpersonal and communication skills. During the registration advisement period, personal contact should be made with the students who had performed best and encourage them to take up the course and additional courses in the semester. The departmental head should solicit support from fellow colleagues in the preparation of information sheets that indicate on the course prerequisites, the semester sequencing and current offerings in the field. Continuous encouragement and support for students till graduation should be availed so as not to end up with a situation whereby the number of those enrolling is higher but with a minimal corresponding number of grandaunts. There are various other vital points in not only enrolling but maintaining a stable number of students in the university. Chief among this is mentorship. An initiative should be taken to contact students regularly so as to offer encouragement and advice as they continue to work towards graduating in these courses. The mentor should be available and approachable informally so as to boost self-confidence and the belief in oneself. Further, the mentor can involve the students in his or her personal research and consultancy. Secondly, it is vital to conduct surveys through interviews on grandaunts. Establish why they chose that career path and ask for their view on what would attract more students into that career path. This can be extended to a similar survey conducted in students already practicing in that field. Have them analyze the measures that have been put into place and let them point out the strengths and weaknesses of the same. Thirdly, publish success story of the successful alumni in each field and avail them in the student’s library and departmental websites. Finally, it is important to incorporate technology. The university should embrace e-learning which ensures students can study at the comfort of their homes and which shall also further its distance education program. If Nova Southeastern University shall continue to thrive and expand its student base in the face of stiff competition, there as a need to implement the aforementioned changes as rapidly as possible. Although most of these changes will take time, in the long-run, the benefits acquired will far outmatch the physical and financial effort put in the implementation of these strategies.

Saigo Takamori and The Satsuma essays

Saigo Takamori and The Satsuma essays Saigo Takamori and The Satsuma Rebellion Saigo Takamori was a samurai of Satsuma and a famous figure in Japan. He became the Satsuma general, and its undisputed military leader in 1871 after a conspirator assassinated the former military leader. In December 1871 important Meji government officials led a mission sent overseas to revise the unequal treaties placed on Japan. Saigo is quoted to have said It would be a good thing if the boat carrying the mission members sank to the bottom of the ocean. This shows Saigos resentment of the new government leaders Saigo represented feudalism and the old military classes. His interest were based on: His home province of Satsuma Unifying Japan by buying out the local Daimyos. This was an attack on Satsumas local independence and would bring them under the control of the Meji government. National unity. This involved the destruction of the Samurais privileges. Saigo focused on the affairs of his home providence. He set up private schools, which were aimed at training samurai in military skills and encouraging the Samurai lifestyle. The Samurai was becoming far less important in Japan and the number of samurais had reduced dramatically. In 1877 there was a total of 20,000 pupils attending his schools. Satsuma was outside the jurisdiction of the central government in all but name. It had become an area in which no official meetings could be made without Saigos approval and no official policy could be introduced if he opposed it. The Meji government was in the early stages of its leadership and it could not accept the situation because it was damaging to the governments attempts to modernized Japan. In 1876, three actions by the government increased the tension in Satsuma I. The government finished a treaty with Korea which opened its ports to trade ...

Purposely vs. Purposefully

Purposely vs. Purposefully Purposely vs. Purposefully Purposely vs. Purposefully By Mark Nichol What’s the difference between purposely and purposefully? The meanings are similar, both referring to intention, but they have distinct connotations. Purposely means â€Å"deliberately,† as in, â€Å"I purposely broke the vase Aunt Hermione gave me because it’s ugly, and now I don’t have to use it.† Purposefully, by contrast, means â€Å"with determination, intention, or meaning,† as in â€Å"She purposefully pursued the solution to the puzzle, working on it through the night.† Both words are adverbial forms of purpose, ultimately derived from the Latin term proponere, meaning â€Å"to propose†; purpose can be a noun, as in â€Å"He doesn’t feel that he has a purpose in life,† or, rarely, a verb, as in â€Å"He purposed to complete the project but left it unfinished.† Adjectival forms of purpose are purposeful, meaning â€Å"filling a plan or a purpose,† as in â€Å"He has a purposeful, no-nonsense air about him,† and its antonym purposeless, a synonym of aimless or meaningless, as in â€Å"She had until then lived what seemed a purposeless existence.† Another adjective stemming from purpose is the rare word purposive, meaning â€Å"useful but not designed not planned,† such as in the case of unconscious gestures or facial expressions. Other adjectives based on purpose are the hyphenated phrases purpose-built and purpose-made, which both mean â€Å"designed and built for a specific purpose,† as well as the self-explanatory all-purpose, dual-purpose, general-purpose, and multipurpose. Idioms that include purpose are the adverbial phrases â€Å"for all practical purposes,† meaning â€Å"essentially,† as in â€Å"For all practical purposes, the plan has been rejected, and â€Å"on purpose,† meaning â€Å"deliberately,† as in â€Å"They did that on purpose to annoy us.† Two related terms are apropos, from the French expression propos, meaning â€Å"to the purpose† and synonymous with â€Å"as regards† or â€Å"to the point,† serving as a way to transition between two interrelated subjects, and â€Å"ad hoc,† a phrase borrowed from Latin that means â€Å"for this (purpose)† and refers, for example, to a committee formed for a single, short-term purpose. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:7 Classes and Types of Phrases"Confused With" and "Confused About"Double Possessive

Carlill v Carbolic Smoke Ball Company Case Study

Carlill v Carbolic Smoke Ball Company - Case Study Example There must be an offer from one party and its acceptance by the other party. Also, there should be an exchange of consideration and willingness by parties to enter a legally binding relationship.2 However, the contracting parties can vary the terms of the contract such as by waiving the requirement for the communication of an acceptance as is the case when sellers make ads to the general public through the media the public responds by performing the requirements. The Carbolic Smoke Ball Company (defendant) was a manufacturer of the carbolic smoke balls that had responded to a flu pandemic that had claimed the lives of more than a million people. They made an advertisement in the Pall Mall Gazette and other media offering to reward any buyer with  £100 who would buy and use the smoke balls according to their directives of three times daily for two weeks and contract any disease such as influenza, colds, etc.3 After seeing the ad Carlill (the plaintiff) bought the smoke balls according to the direction specified by the company of three times a day for almost two months. She contracted influenza and claimed for the reward from the company. However, the defendant refused to give the reward prompting the plaintiff to seek court intervention. This case was determined in the court of appeal after the company decided to appeal the earlier court’s ruling in favour of the plaintiff. The legal issue, in this case, was whether the ads by the defendant constituted an offer for a valid contract having waived the right to be notified of the acceptance of the offer with a purpose of attracting as many buyers of the smoke ball as possible across the nation.4 There were other issues whether the case met the basis of a legal contract such as consideration, intention to form a legally binding agreement and determining whether a person could make a valid contract with the general public.   

Rhetoric & Stereotypes Essay Example | Topics and Well Written Essays - 750 words

Rhetoric & Stereotypes - Essay Example The tattooed individuals in this world are one set of groups which is stereotyped as per a single notion. These individuals usually have tattoos signed up on their body which can either be huge or small. But these individuals are stereotyped as per these tattoos. Usually it is thought that these individuals relate to people who are rockers, punks, brats, criminal or a person who has loose morals. The feminists on the other hand are women who consider themselves equal or superior to men. This set of individual argues for the rights of women in this world. These women are stereotyped on the basis of their behavior i.e. their hatred for the opposite sex. Because of this hatred these women are usually labeled as lesbians and chauvinists. Thirdly the politicians are one group of people which can be said to be stereotyped the most. The politicians are one group of people which is thought to be a con group which makes false promises to make up their way to the leading position. Moreover the se politicians are known to be a group which excels in cheating and corruption. And lastly senior citizens are a group of individuals who are old and knowledgeable. This group of people is known to be stubborn and inefficient when it comes to completing tasks. These individuals are considered to be weak and not worthy enough of some work. All these groups mentioned above do not tend to pose the same picture in the society as different stereotypes are developed according to different way of thoughts. The tattooed individuals tend to pose a negative stereotype usually. The feminists can pose both a negative and a positive stereotype. The positive stereotype created by them is related to equality which is long deserved by women. Politicians can also pose a negative and positive stereotype. It is dependent on the individual attributes that the politician possesses to make up the stereotype. And senior citizens can also show both stereotypes. Negative in the sense that these citizens are usually hot headed and don’t tend to listen to others. Whereas positive in the sense in which these citizens can provide knowledge in areas of which they know better than the younger individuals of the society. There are many rhetoric statements which are known for the above mentioned groups. It is usually said that ‘senior citizens are bad at hearing and bad drivers’. However this is always not true for all the individuals. For tattooed individuals these rhetoric statements relate to them being ‘gang bangers and criminals’. And yet again such a statement is not a generalized statement. For politicians it is said that they are ‘cleverly dangerous’. By dangerous here it is meant that these politicians tend to lie from the people. And lastly the feminists are described as ‘unwomanly and guy hatters’. However these two statements are not generalized. The stereotyping which prevails against the above mentioned groups is somewha t justified too but it does not give a right to an individual to consider all the people of the same group to be of the same nature. Studying about the different types of rhetoric and stereotyping I have come to know that I myself stereotype certain people based on the general view. Similarly I believe that I myself am stereotyped at certain instances because of my age. People do not consider

The Effect of Direct Effect on Directives Essay

The Effect of Direct Effect on Directives - Essay Example The new regulations of European Union Law now state that the European regulations that have been framed in accordance with the provisions of the new European treaties have a direct effect upon all citizens of the European Union and on the laws that are made by the member states of the Union. This principle was first laid out by the European Court of Justice in the case of Van Gend en Loos v Nederlanse Administratie der Belastingen1. In this case, the Treaty of Rome was at issue and the ECJ ruled that individuals could take action against a State for breaching EU rules, since the new treaty grants rights and imposes obligations on individuals. According to the ruling laid out in this case, European Community regulations were also valid when tried in the national courts, because the regulations were similar to the national laws in that they had a similar effect upon an individual’s rights and responsibilities. Therefore in effect, the Court has ruled that a new legal order has b een created. The Direct Effect creates individual rights which the domestic courts must protect without needing to resort to the States concerned, since EU law took precedence. This is known as the â€Å"vertical direct effect† of Treaty articles. A â€Å"horizontal direct effect† was laid out in the case of Defrenne vs Sabena2, wherein provisions of EU law were directly applicable in a domestic court, in proceedings by an individual against a Company. This has affected the application of internal laws within each of the European member States. By virtue of the Direct Effect, member States are now obligated to comply with Community Law as it has been framed according to European laws within the framework of their own internal laws.

The Heineken Marketing Dispute Over Product Cost Essay - 2

The Heineken Marketing Dispute Over Product Cost - Essay Example Heineken refused to supply Forty Foot, a newly owned pub of Wetherspoon’s. Heineken could lose a lot of profits if it ends its relationship with the pub chains of Ireland. Wetherspoon’s chain is well known for selling food and drinks at cheap prices in the UK. It’s an entry into the Irish market would mean that competition would increase and prices would be driven down; Heineken is not happy with this, so it has demanded its distributors in Ireland including Wetherspoon’s and Dublin to sell its products at high prices (Pogatchnik 2014). Wetherspoon’s has a plan of opening 30 pubs in Ireland by buying failed businesses in the country as an entry strategy. This article is relevant to the concept of marketing channels. The types of marketing channels are direct selling, selling through intermediaries, dual distribution, and reverse channels. The method used by Heineken in this article is the dual distribution mechanism whereby the company uses more than one channel simultaneously in the same market. For example, Heineken sells to Whetherspoon’s and Duplin at the same time to reach the market of Ireland. The concept of marketing channels suggests that the dual distribution channel may cause conflict among channels (Venugopal 2001, p.67). This is what happened with Heineken as some of its distributors rejected its products. The company also utilizes intermediaries and agents to sell its products which involve Manufacturer-Agent-Wholesaler-Retailer-Consumer. This marketing channel is used to reach the market indirectly to target markets (Venugopal 2001, p.130). For example, Heineken sells to the market through pubs such as Duplin and Whetherspoon’s which in turn sell to retailers or sell directly to consumers.

The Process of Financial Acquisition Scholarship Essay - 11

The Process of Financial Acquisition - Scholarship Essay Example Worst of it all, all the international students to pay a lot of money in the institutions admitted. In addition to tuition fees, other requirements such as upkeep further make the burden wanting. Therefore, I am requesting if you would be in a position to grant me a scholarship. Such a situation would just change my life and every decision I make since then I would have a simple time in my study and concentrate fully in my area of specialization. My mother who remains the sole breadwinner will cease to have an extreme financial burden she is currently having. Additionally, it would not only be a motivation to me, but also an intrinsic reward, whereby I would also like to assist needy students in the future. My success as a Psycho-biologist will be of great help to my burdened family and the community. I will be of immense assistance to society in terms of contributing to community development projects such as free counseling sessions for mentally ill clients. I totally assure you tha t I will live an exemplary life worth emulation even to the other students. I look forward to your consideration to grant me a scholarship. Â  

The Heineken Marketing Dispute Over Product Cost Essay - 2

The Heineken Marketing Dispute Over Product Cost - Essay Example Heineken refused to supply Forty Foot, a newly owned pub of Wetherspoon’s. Heineken could lose a lot of profits if it ends its relationship with the pub chains of Ireland. Wetherspoon’s chain is well known for selling food and drinks at cheap prices in the UK. It’s an entry into the Irish market would mean that competition would increase and prices would be driven down; Heineken is not happy with this, so it has demanded its distributors in Ireland including Wetherspoon’s and Dublin to sell its products at high prices (Pogatchnik 2014). Wetherspoon’s has a plan of opening 30 pubs in Ireland by buying failed businesses in the country as an entry strategy. This article is relevant to the concept of marketing channels. The types of marketing channels are direct selling, selling through intermediaries, dual distribution, and reverse channels. The method used by Heineken in this article is the dual distribution mechanism whereby the company uses more than one channel simultaneously in the same market. For example, Heineken sells to Whetherspoon’s and Duplin at the same time to reach the market of Ireland. The concept of marketing channels suggests that the dual distribution channel may cause conflict among channels (Venugopal 2001, p.67). This is what happened with Heineken as some of its distributors rejected its products. The company also utilizes intermediaries and agents to sell its products which involve Manufacturer-Agent-Wholesaler-Retailer-Consumer. This marketing channel is used to reach the market indirectly to target markets (Venugopal 2001, p.130). For example, Heineken sells to the market through pubs such as Duplin and Whetherspoon’s which in turn sell to retailers or sell directly to consumers.

Jews of Spain relationship with Islamic and Arabic Culture Assignment

Jews of Spain relationship with Islamic and Arabic Culture - Assignment Example Islamic â€Å"tolerance† had made living under the Muslims’ power more attractive choice than to live under the Christian one in North Europe. â€Å"Tolerance† meant that though Jews of Spain were considered as â€Å"a second-class†, they had some rights and servitudes. â€Å"Jews were allowed to live securely in their autonomous communities and to develop: they were not fossils† (Cohen 31). That kind of order comes from Qur’an where it’s told, that Jews like Christians were â€Å"People of the Book†, and as they worshiped one God, Muslims must stay tolerant to them while they obey some Muslim rules. For example, it was forbidden to build new houses of worship, and for a Jewish man to marry a Muslim woman; it was required to wear different cloth from Muslims and some positions (as in government or other authoritative positions) were forbidden to be held by Jews; and Jews ought to pay taxis etc. (Cohen 32). Most of the Jews had a ccepted these rules and their inequality and subordination in exchange of living without constant persecutions Jews in North Europe suffered. Other social positions and jobs were open to Jews under the Muslim power, like in marketplace and trades, or medicine; Jews were craftsmen etc. â€Å"Jews mixed freely with their Muslim counterparts, even forming partnerships† (Cohen 32-33). Frequently Jews even â€Å"served the government in official capacities† (Stefon 61). Mark R. Cohen says, the described type of relationships explains why Jews were so open to Arab-Islamic cultural influence (34). Another reason to communicate deeply with the Arabic culture was its connection to the great philosophical and science heritage of Greeks. Most of the texts were written in Arabian, so through the Arabic culture there was a way to a new knowledge in mathematics, astronomy, medicine, philosophy, political theory, aesthetics etc. (Stefon 62). So Arabic style was associated with a good taste and Jews along with the Muslims â€Å"enjoyed a cultural

Thomas Kuhn Vs Jacques Derrida Essay Example for Free

Thomas Kuhn Vs Jacques Derrida Essay Thomas Samuel Kuhn (1922-1996) name is remembered for his enduring work in the philosophy of Science. Born on 18th July 1922, in Cincinnati, Ohio, United States, his thoughts on the History of Science became most influential doctrine for the scientists. In his most famous book â€Å"The Structure of Scientific Revolutions†, Kuhn brought about the main essence of Scientific Revolutions through the ages. As a graduate student in theoretical physics at Harvard, he conceptualized the evolution of scientific thoughts and studies as periodic revolutions since ages, which he named as â€Å"paradigm shifts†. (Kuhn 1996) Kuhn says that, â€Å"Science is not a steady, cumulative acquisition of knowledge. Instead, science is â€Å"a series of peaceful interludes punctuated by intellectually violent revolutions.† (Thomas Kuhn, Online Edition) This implies that aspiring Scientists tend to follow the accepted norms and patterns and act and are trained within these â€Å"Received Beliefs† (Kuhn 1996) but these accepted beliefs tend to undergo through transitional phases. One set of belief takes the place of another set of belief and then scientists come forward with their own assumptions through these set of beliefs. This trend takes the form of revolution, which carries the world forward periodically. In other words, we can see the revolution in the scientific world every now and then. Kuhn’s theory is all about the sociological presumptions of science as seen or perceived by humans. This Paradigm shift is not about just the theories but the perceived beliefs or thought processes that go along with the changes in theory. This paradigm shift or scientific discoveries make its appearance in three phases. The first one is in the pre-scientific phase, whereby scientists have never arrived on any one consensus on any propounded theory. There have been criticism and contradictions resulting in several contrary and incomplete theories, and this leads to second phase which is Normal Science and scientists undergoing discoveries in this phase set their own assumptions right by their own several theories which they call as paradigms and explain their discovery within that paradigm in detail. But here too criticism can crop up and so scientists now give space to their experiments and explain their theory or Paradigm with the help of their experimental evidence. And again if some one comes out with the whole new definition of the theory then new stage of beliefs start. In all the arena of the scientific world, when new takes the place of old bestowing among the aspiring scientist’s new waves of thoughts, this according to Kuhn is paradigm shift. In these complexities of the world we find our-self facing number of paradoxes and complexities of life. On one hand, scientific philosophy has given us new lease of life on other hand philosophers like Jacques Derrida shows us the mirror of the sociological aspects of our daily principles and experiences that we face. Jacques Derrida argues that all human beings have to pass through different experiences according to the time. In other words, time is a big factor for the life experiences that human beings have to face. The experiences that human beings face arise in present time only, which do not have any link to the past. These experiences are a type of events, which are totally different from the experiences felt in the past. But, these experiences do make us remember our past and enable us to make anticipation about the future. And this remembrance about the past due to our experiences in the present and our anticipation for our future take place in continuity and is repeated. In other words whatever sequence of events have taken place now though do not have any connection in the past but there are certain cords or threads that have shades in our past that make our present experiences link to our past. Jacques Derrida is a French philosopher of today who conceptualized the school of deconstruction with a vision that has been applied to literature and linguistic writing and is a historical continuous cultural process of writing leaving the old conventional paradigm and moving into new. Both the Jacques Derrida and Kuhn are contemporary philosophers, two sides of same coin. Both are the philosophers of genre capturing the essence of what makes the true meaning of our lives, and what is basic truth about life. Kuhn, by delving into the history of science gives us the theory of our existence. He believes that whatever in our life if not scientifically proved, then it has no existence and no value. We are caught in the web of the accepted paradigms which keep on changing periodically but whose roots are same. One paradigm gives the way to another paradigm, scientifically yet true and scientists make the discovery on the set paradigm. In Kuhn own words, â€Å"the historian of science may be tempted to exclaim that when paradigms change, the world itself changes with them. Led by a new paradigm, scientists adopt new instruments and look in new places. Even more important, during revolutions scientists see new and different things when looking with familiar instruments in places they have looked before. It is rather as if the professional community had been suddenly transported to another planet where familiar objects are seen in a different light and are joined by unfamiliar ones as well†. (Kuhn 1996) On the other hand, Jacques Derrida is a philosopher of different mood and artistic soul. He too says old paves the wave for new but roots of the new still lies in the old. There are some traces of old in new. According to Helen Cixus, he belongs to â€Å"The Incorruptible† (Stanford Encyclopedia of Philosophy 2006), the whole new generation of writers whose writings will always remain fresh and enticing for the readers. No other thinker in last 100 years has astounded and had an impact on philosophers, theologians, literary and art critics, psychologists, writers and artists than Jacques Derrida and it is also true about him that no other thinker than him has been greatly misunderstood. Kuhn’s vision was scientific and how science has constructed and deconstructed the world around us since centuries and Jacques Derrida interpreted writers, philosophers and sociologists to bring out the problem of current sociological interests. He gave us entirely new and hidden interpretations of writers from Plato to Joyce. He delves on the fact that from every structure like any literary, psychological, social, economic, political or religious device, which captures within our soul, our experiences of life makes us face the world through the process of â€Å"Exclusion.†(Direk Lawlor 2002) And it is absolutely sure that in the process of newly found creation, there is always something, which is left out. There is some missing cord or missing link, which we never able to make out but they make their appearance felt. Kuhn and Jacques Derrida were philosophers of different dimensions but gave us same reflection of life. Kuhn analyzed the works of scientists and Derrida analyzed the works for writers. He breathes and mourns through the eyes and souls of different writers whereas Kuhn breathes through the heart and soul of scientists and their discoveries that are giving our lives new directions. Derrida writes through the works of other writers that is his voice is a voice of other writers whereas Kuhn reflects the voice of scientific revolution through the ages. Reference List Direk Z. Lawlor L. 2002. Jacques Derrida: Critical Assessments of Leading. Published by Routledge. Kuhn, T. (1996). The structure of scientific revolutions (3rd ed.). Chicago: University of Chicago Press. Butler J. 2004. Jacques Derrida. Retrieved on January 12, 2008 from W.W.W: http://www.lrb.co.uk/v26/n21/butl02_.html Stanford Encyclopedia of Philosophy. 2006. Jacques Derrida. Retrieved on January 12, 2008 from W.W.W: http://plato.stanford.edu/entries/derrida/#Inc Thomas Kuhn. Online Edition. Retrieved on January 12, 2008 from W.W.W: http://www.des.emory.edu/mfp/Kuhnsnap.html

Pros And Cons Of Foreign Direct Investment

Pros And Cons Of Foreign Direct Investment The unprecedented growth of multinationals is due to the concept of globalisation which has no boundaries or limits. Usually within countrys economy there are flows of goods, capital and technology. This leads to high competition in the industry and naturally companies tend to expand their business in order to survive in the global arena. The countries use Foreign Direct Investment as a key to internationalise their business. In order to understand the full meaning of FDI, let us see the definition. FDI is defined as the acquisition abroad of physical assets, such as plant and equipment, with operational control ultimately residing with the parent company in the home country (Buckley, p.35, 1996).In the past 25 years, FDI is growing at a much faster rate than trade and both of these have grown faster than world output (Kozul-Wright and Rowthorn, 1998). There are many factors contributing to the development of FDI. Some of them are Internet, technological advancement, flexible rules a nd regulations of the country and lesser communication costs. FDI stimulates competition, capital, technological and managerial skills which has a positive effect on both host and home countrys economic growth. The importance given to FDI by other country is astounding. One such example is US which has a separate department called Bureau of Economic Analysis. The department monitors FDI inflows and outflows and introduce FDI attraction schemes for successful results. (Graham Spaulding, 2005).This essay analyses various costs and benefits to home country and host country with suitable evidences. Costs and Benefits Let us discuss the costs and benefits of FDI to both home countries and host countries. Benefits of FDI to the host country Hill (2005) suggested that there are three main benefits to the host country derived out of FDI. They are resource transfer effects, employment effects and balance of payment effects. Whenever a company invests in a foreign firm, the resources are capital, technology and managerial skills. In terms of capital, the host country will have a higher financial status than the home country. The change in technology and managerial skills will have a drastic effect on the operations carried out by the company. In the host country due to FDI, it creates many employment opportunities through which the citizens of that particular country would be benefited. The balance of payments keeps tracks of FDI inflow and outflows through two types of accounts, current account and capital account. The current account is a record of a countrys export and import of goods (Hill, 2005) and the capital account maintain purchase or sale details of assets by the country. By using FDI, the country can achieve a c urrent account surplus (where exports are greater than imports) and reduce current account deficit (where imports are greater than exports). (Hill, 2005) Costs of FDI to the host country The negative effects are termed as costs. There are also significant effects which affects the host country. When a foreign firm establishes with the superior technological skills which can produce quality items at cheaper rates, it adversely affects the domestic producers. Balance of payments are also affected by inward FDI by two sources. When there is a initial capital inflow there must be subsequent capital outflow and this will be recorded as debits on capital account. The second source is due to import of goods from other countries which will be recorded as debits in current account. The foreign firm can alter the economic stability of a country as they will be focussing only on the profit. Eventually all the inhabitants of the country will have an emotional outbreak to apparent loss of national sovereignty. (Hill, 2005) Benefits of FDI to the home country The benefit to the home country also includes the factors similar to that of host country. In terms of balance of payments, what is debit to host country is credit to home country. The outward FDI also leads to creation of new job market with great expertise and necessary skills. Reverse resource transfer effect takes place whenever resources like managerial skills are transferred back to the home country. The profit of the foreign firm goes back to the home country unlike domestic producers which contributes to their country. The home country is exposed to create new market share and it is liable to create many in the future. (Hill, 2005) Costs of FDI to the home country Due to FDI, the home country is mainly affected by capital and employment. Suppose a country A decides to invest in country B, using its capital and technology there will be an addition of financial position to the host country than home country. Even in future, if the country A wants to make any advancement, much focus will be given to the company in country B and implement changes. As a result the production in home country decreases and it sometimes result in shutting down all its operations and completely concentrate on the host country. This badly affects the home countrys economy and employment. (Hill, 2005) Summary of costs and benefits To conclude the discussion of the benefits and costs of FDI, points are tabulated in Table 1 Table 1 Benefits and costs of FDI Benefits Costs Host country Financial resources of MNEs Access to new technology Training of local managers Job creation Capital inflows BOP credits from exports BOP credits from local production of parts Competition of local producers BOP debits on repatriated earnings BOP debits on MNE imports on components Perception of loss of national identity Home country BOP credits from earnings Creation of jobs in higher skill categories Exposure to new markets, managerial expertise and technology Protects market share in competition with other MNEs Initial investment a capital outflow BOP debits from input of low-cost goods Loss of exports for which FDI is a substitute Job losses in low skill areas Source: Hill (2005) The benefit of home country is the cost of host country and vice-versa. After researching for many years, economists have come to a conclusion that host country has more benefits than home country. This is because of three main reasons. The first one is that they own assets like technology and brand name. Second it is very easier to produce in a country where it is going to be marketed than producing in the home country and exporting as it save costs on transportation. It also rules out the problem of licensing and handling unnecessary pressures on production from the government. (World Trade Organization, 1996) The following sections are illustration of FDI costs and benefits. Renault-Nissan Alliance The Renault-Nissan alliance in 1999 is the first business-related and industrial partnership between France and Japan (www.renault.com). The alliance received a great attention as they created a very big impact on the Japanese car industry. Before the association, Nissan was about to bankrupt and incurred a dramatic loss of  ¥700 billion. When it was taken over by Renault with a new management team headed by Carlos Ghosn, a complete restructuring was done. The global work force was reduced by 10 percent, five factories were closed and Nissans shareholdings were sold. These were very high according to Japanese standards (Paprzycki, 2006). The outcomes were astonishing as they recorded consecutive profit in the following years with high operating margins and it was due to combined expertise and technology sharing (www.renault.com). The stealing of market share from its rivals Honda, Mazda and Mitsubishi was a clear indication of its accelerated development (Paprzycki, 2006). From thi s, it is very clear that transfer of managerial skills will have a huge impact in the success of the industry. Mexican Maquiladores Maquiladores refers to an American company on the Mexican side of US-Mexico border. They are owned by US, Japanese and European countries. The reason for these companies to go to Mexico is due to inexpensive labour and low tax (www.about.com). Many US companies including GE, RCA, IBM, Coca-cola and Ford were the first to initiate production in Mexico. Japanese and Korean firms also became major investors in 1982. As a result, it had a positive reflection on employment. It rose from 100,000 in 1982 to 500,000 in 1992. The NAFTA implementation further boosted up to 1.3 million and the region reported for 40 percent of total Mexican exports. The amount of goods exported to US increased from $42 billion in 1993 to $166 billion in 2000. Fords plant in Mexico became the third largest foreign owned manufacturing operation in Latin America. (Jones, 2005) US -Malaysia FDI relationship The economy of Malaysia was badly affected by several recessions like worldwide oil crisis and Asian economic crisis. Its economy again rebounded in 1999. FDI became a key factor in countrys development. Anderson (1993) suggested few factors that attract FDI in Malaysia were undervalued currency, low cost of labour and fairly low inflation rate. Though there are many foreign investors, U.S. companies ranks first in FDI in Malaysia. The companies like Boeing, General Electric, R.J. Reynolds and Bechtel were major American investors. The government provided perfect climatic conditions for American firms to operate in Malaysia. The following factors attracted U.S. firms to invest in Malaysia. The government set up an Anti corruption Agency to prevent corruption in any form. It has the same legal structure so the investors had great convenience in handling their business following the rules and regulations enacted by the government. Moreover there was not any language issue as Malaysia i s an English speaking country. The investors got attracted towards the incentives provided through tax treatment and generous equity ownership. There were also some issues faced by foreign investors. Any foreign investor who wants to start industry must get proper approval from Malaysian Investment Development Authority (MIDA). The approval depends on various conditions which will be frustrating for investors. The other problem faced by investors was that they have to get work permit for foreign workers, which was a time consuming process. The government has several restrictions on total number of foreign workers on their land as it will have a direct effect on countrys employment opportunities (Prempeh Abenna, 2003). FDI has also negative impacts on home country. In case of Malaysia, the American investors violated both Human rights and Workers right. Malaysia faced a severe violation of human rights as pay was very much less than the minimum wage. The working conditions were also not employee friendly because of which workers faced several types of health problems. The company was against in forming labour union and when protested by the government, they complained that forming unions was a violation according to U.S. Generalized System of Preferences (GSP) requirement (Prempeh Abenna, 2003). McDonalds-a worlds largest chain of quick service restaurants McDonalds was started in a suburb of Chicago in 1955. It became the largest fast food restaurant and held one third of US market in 1990. McDonalds opened its branch in Canada in 1967 and later began to open in Europe by making joint ventures. McDonalds influenced the needs of locals and all other local fast food outlets in Germany and Netherlands faced a very tough competition. The local restaurants had to change their style to McDonalds in order to meet customer demands. After that, every step ahead was a success to the company. They had joint ventured with Japanese and very soon became countrys largest restaurant chain. (Jones, 2005) McDonalds operation in Russia, China and India was a clear indication of International expansion. They had 30,000 outlets in 120 countries and employed 250,000 people outside the United States. They established in all major cities and helped students to manage their living by providing part time jobs. Their international operations reported one half of McDonaldss revenues. As time changes, customer needs also changes. Now customers prefer to have a nutritious meal, so McDonalds used their marketing nuances to satisfy their customers. For example, in France items like salads, fresh fruits and Evian mineral water are included in the menu. (Jones, 2005) Conclusion In this essay, we have seen several factors that affect both home country and host country. Every company in the market sees to maximise the benefits and minimise the costs. The goal of achieving maximum profit influences every other decision while investing in a country. So far, we have seen the costs and benefits of home countries and host countries and real time examples are also cited. The primary factors that affect both home country and host country are employment, competition, economic development, technology and management. A success of an industry can be determined by how well these factors are managed by the country practising all rules and regulations adopted by the country in which operations are carried out. The governments also play an active role in framing rules and regulations to derive maximum benefit out of both FDI inflow and outflow. The negotiations are done on every agreement. Only if it is beneficial the operations are performed otherwise they are rejected at the initial phase itself. FDI is also used for improving the infrastructure of economically backward countries. The funding is done by world level organisations like World Health Organisation, World Bank and International Monetary Fund. The infrastructure is provided even in terms of upgrading medical facilities. For example, in Africa money and medicines are provided to eradicate diseases and in India several awareness programmes are being conducted about HIV prevention. The money invested in the country can also be used for constructing roads to remote areas which will help in transportation of medicines and in situations like floods and other natural disasters. It can also be effectively used for training unskilled labour by conducting educational programmes that would benefit them to get into any industry (www.economywatch.com). The extent to which a country can be benefited out of FDI is solely decided by the government and foreign firms. Many foreign firms involve actively in promoting social and enviro nmental factors. The government can give tax exemptions and other incentives for the companies that benefit their country.

Dress Codes and School Uniforms Essay -- Education Clothing Essays

Dress Codes and School Uniforms The ringing of the alarm clock that is placed conveniently beside your bed wakes you. The sound startles your brain into getting out of your warm, cozy bed. It is time to go to school. You must wake up now in order to make it on time. If you are late again, your teacher will probably give you that nasty look of dismissal. What are you going to wear? Is this a dilemma you face each morning? Do you have trouble wanting to get out of your bed, and then you are faced with the troubling question of what cool, clean, unwrinkled outfit you should wear that day? Do you think your life would be easier if you could just throw on a uniform? This way you might not have to think so hard in the morning, right after that bellowing alarm clock frightens you into facing the world. Or do you like being able to express your individuality? This is an important question to think about. The first amendment gives each person in this nation the right to free expression. You should be able to dress as you wish and not feel pressured to dress in a uniform manner, with the rest of you student body. Right? I agree with this latter statement. "Currently 20% of the nation's school districts use uniforms, most of them voluntarily" (Portner, 2001). The states included in this percentage are: California, Florida, Georgia, Indiana, Louisiana, Maryland, New York, Tennessee, Utah, and Virginia. Long Beach, California was the first to enforce voluntary school uniform policies into their schools. There are 60 elementary schools, 15 middle schools, and one high school in Long Beach that have introduced this policy. There are over 72,000 students wearing school uniforms in Long Beach, California. Of these 72,000 students, on... ... In case you missed it: Some thoughts about school unfiroms. (26 April 2001). WWW: http://www.middleweb.com/INCASEUniforms.html Judge says school's dress code is legal. (1 September 1999). WWW: http://www.oregonlive.com/news/99/09/st090125.html Marchant, V. (13 September 1999). Time Magazine: Dress for success. WWW: http://www.time.com/magazine/articles/0,3266,30497.00.html Portner, J. (26 April 2001). Schools ratchet up the rules on student clothing. WWW: http://www.edweek.org/ew/vol-8/35teens.h18 School Uniforms: Where they are and why they work. (26 April 2001). WWW: http://www.edgov/updates/uniforms.html Seigel, L. (1 March 1996). In Congress: Point of view: School uniforms. WWW: http://www.alcu.org/congress/uniform.html Those disgusting school uniforms. (1 October 1998). WWW: http://www.optionality.net/mag/oct98a.html

Ford Motor Company Essay -- essays research papers

Ford Motor Company Address: The American Road Dearborn, Michigan 48121, USA Public Company Incorporated: July, 1918 Employees: 383,300 Sales: $62.17 billion Stock Index: New York, Boston, Pacific Midwest, Toronto, Montreal, London   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Until recently, the Ford Motor Company has been one of the most dynastic of American enterprises, a factor which has both benefited the company and has brought it to the brink of disaster. Today Ford is the second largest manufacturer of automobiles and trucks in the world, and it’s operations are well diversified, both operationally and geographically. The company operates the worlds second largest finance company in the world, and is a major producer of tractors, glass and steel. It is most prominent in the US, but also has plants in Canada, Britain and Germany, and facilities in over 100 countries.   Ã‚  Ã‚  Ã‚  Ã‚  Henry Ford I, the founder of Ford Motor Company, was born on a farm near Dearborn, Mi in 1869. From boyhood, he had a talent for engineering, but it was not until 1890 that he commenced his engineering career as an employee of the Detroit Edison Company. Ford’s superiors at the electric company felt his hobby distracted him from his regular occupation, and despite his promotion to chief engineer, he was forced to quit in 1899.   Ã‚  Ã‚  Ã‚  Ã‚  Shortly afterwards, with financial backing from private investors, Ford established the Detroit Automobile Company. He later withdrew from the venture after a disagreement with business associates over numbers and prices of cars to be produced. Working independently in a small shed in Detroit, Henry Ford developed two four cylinder, 80-horsepower race cars called the â€Å"999† and the â€Å"Arrow†, with $28,000 of capital raised from friends and neighbors. Henry Ford established a new shop on June 16, 1903. In this facility the Ford Motor Company began production of a two cylinder, eight-horsepower design called the Model A. The company produced 1,708 of these models in the first year of operation.   Ã‚  Ã‚  Ã‚  Ã‚  Henry Ford and his engineers designed several automobiles, each one designated by a letter of the alphabet: these included the small, four cylinder Model N (which sold for $500), and the more luxurious six-cylinder Model K (which sold poorly for $2500). In October 1908, ... ...a 25% share of Toyo Kogyo in November 1979, when a Ford subsidiary merged with the company). Ford imported Mazda cars and trucks, and in many ways treated Toyo Kogyo as a small car division.   Ã‚  Ã‚  Ã‚  Ã‚  In 1984, with costs reduced, Ford started to repurchase 30 million shares (about 10% of the company’s stock). It’s production of cars in Mexico increased and output was stepped up in South Korea. The following year Ford introduced the Taurus, a modern full-size automobile which had taken 5 years to develop at a cost of $3 billion. The Taurus proved highly successful and won several design awards.   Ã‚  Ã‚  Ã‚  Ã‚  Sales and profits reached record levels in 1984, and in 1986 Ford surpassed General Motors in income for the first time since 1924. In addition, Ford’s market share increased to just under 20%. Ford Motor purchased several companies in the mid 1980’s, including the First Nationwide Financial Corporation, the New Holland tractor division of Sperry and 30% of Otosan, the automotive subsidiary of the Turkish Koc Group.   Ã‚  Ã‚  Ã‚  Ã‚  The Ford Motors Company was, is, and will continue to be one of the greatest American enterprises.

The Breakfast Club – Analysis Essay

The Breakfast Club – Analysis Essay This past weekend I set out to accomplish this extra credit assignment. I viewed the task as just another mediocre film from the 80’s to watch for school. However, I can now say that I am utterly delighted to have viewed the Breakfast Club. This film eloquently covered every serious topic that a high school student has ever pondered: sex, social stratification, tobacco use, parental frustration, marijuana and even suicide.The film begins by an unlikely group of teenagers bound together by collegiate authority in Saturday detention. Each member of the circle brings a different aspect of high school life to light. The â€Å"Breakfast Club† is composed of five members: the athlete, the brain, the princess, the basket case, and the criminal. Although very distinctive character traits, I feel that every high school student could relate to certain aspects of at least one character. Initially, the five students act very typical to the ir assigned social class.The jock boasts, the princess talks about how popular she is, the brain actually begins the assigned 1,000 word essay. The basket case, well acts like she belongs in a home for the mentally insane, and the criminal smokes a cigarette inside. Almost an hour into the film, the characters social guard begins to falter. The group is able to find common ground on certain topics, specifically how all of their parents aren’t perfect, and how they all secretly hate their lives.Even though all of the adolescents come from different backgrounds, they are all going through the same struggles. I felt that this central message speaks to anyone who has ever been in a similar situation, undergoing the process of a changing life and struggling for social acceptance. The most notable aspect of the film was the transformation and unification of the students. They engaged in discussions about sex, suicide and pressures placed on them by their parents, all while under th e influence of marijuana.The gothic â€Å"basket case† emerged into a beautiful woman with the help of the â€Å"princess†. She was once a very shy, compulsive liar but with her new â€Å"preppy† makeover she exuded confidence and ultimately kissed the â€Å"athlete†. Additionally, the divide between the â€Å"criminal† character and â€Å"princess† was completely bridged. The two actually kissed in the school’s parking lot and Princess gave him one of her diamond earrings. Perhaps oversimplified, I still felt that the film called out very important issues for teenagers.I feel that although this film may have included teens, parents should take note of the film’s underlying meaning. What was brought to light in The Breakfast Club could only be interrogated out of teenagers under any other circumstances. This film illuminates the keyhole into the secret lives of teenagers. Personally, I was touched by the transparency of the cha racters and could heavily relate to the frustration they experienced when being forced to deal with their misguided disciplinarian principal. I would most definitely recommend this movie to anyone, especially parents.

Global Warming: Cause and Effect Essay

It is a matter of fact that every person every day faces the problem of global warming affecting his health and endangering the future of our planet. Global warming is defined as increase in overall temperature on the Earth. Global warming occurs when the greenhouse effect hold light and heat from the sun in our atmosphere causing the overall increase in temperatures. Global warming negatively affects not only people, but also animals and plans. Those, who appear unable to adapt to changes, die. Global warming is caused, firstly, by driving cars leading to air and water pollution. Electrical pollution is one cause because coal-fired plants throw many gases and harmful particles (e. g. carbon dioxide) into the air. Furthermore, fossil fuels are dead animals and plants and when they burn pollutants are sent into the Earth atmosphere. One more reason of global warming is deforestation because trees were the main source of converting carbon dioxide into oxygen. Global warming is the result of inadequate use of energetic source instead of sources that cause less pollution. For example, people mostly use petroleum for transportation and electricity instead of working out alternative sources. All these facts caused global warming which effect is really terrifying. Indisputable effect of global people is worsening people’s health as it is difficult for people, especially for older generation, to bear heat. Hot weather affects health increasing the number of heat attacks, and death rates among older generation. Furthermore, we breathe polluted air which can cause troubles with lungs and respiratory tracts. Global warming leads to sea level rise and the water washes away many low lands leaving many people and animals without shelter and food. Global warming affects oceans as the water becomes warmer endangering the life of algae which is the food for fish. The next moment to mention is that global warming causes acid rains destroying everything it is touching. Summing up, global warming alters climatic conditions and leads to species extinction.

The evaluation of the methods used by US Airline Company to increase Essay

The evaluation of the methods used by US Airline Company to increase customer sales in the competitive market - Essay Example The challenges range from high fuel prices to entry of smaller industry players offering lower introductory prices to clients (Pfeffer, 2012). What makes some register more sales over the others is the customer satisfaction initiatives employed to encourage repeat business. This proposal analyses and evaluates the methods used by American Airlines, Southwest Airlines, Air Tran and Virgin America to increase customer sales in this increasingly competitive market. Airline companies under study, the operational challenges facing this industry, methods used by one major Airline Company to increase sales and the methods used by two smaller companies to increase sales. Interviews with the top company management on the methods used to increase customer satisfaction and eventual sales. This is used as it allows for clarity on information that is not so clear for instance, obtaining clarity on company strategic plans and other documents. The sampling strategy used reflects diversity in operations between the bigger and smaller players in the American airline industry. To clarify on this, American Airlines and Southwest Airlines enjoy economies of scale in sourcing for resource inputs while Air Tran and Virgin America are smaller players who get these operational resources in relatively smaller quantities. These are big companies experiencing the same hindrances to growth, as well as same opportunities for success and so, just having one from the major airline segment and two from smaller airline group gives a holistic view of what is happening in the American airline industry. There are 11 major airline companies, 3 major cargo operators and 30 smaller companies operating within American and global airspace. Given that the number of small airlines is almost double of those listed as major companies, a ratio of 2:1 is therefore appropriate for this qualitative research. The purpose of the research is to

Cognitive Dissonance Impacts Repurchase Intention Research Paper

Cognitive Dissonance Impacts Repurchase Intention - Research Paper Example The moments immediately after purchase, trigger a series of thoughts in the minds of customers. The consequence of losing other substitute choices and impact of gaining alternate choices together can produce mental irregularity, thus, compelling the customer to reconsider the insight of the purchase decision (Kassarjian & Cohen, 1965). Statement of the Problem Cognitive dissonance occurs when a purchaser becomes dissonant about his/her purchase decision. The research seeks to investigate the problem of cognitive dissonance to understand what aspects lead to dissatisfaction after a purchase decision. A dissonant consumer can return a product or discontinue use of a particular service. The concept of cognitive dissonance is much important for organizations because it can significantly impact on the customers’ post purchasing behavior (Hamza & Zakkaria, 2012). The major problem studied in this research is to understand the consequence of cognitive dissonance on the repurchase int ention of customers. The research findings in this paper will help businesses to understand better how to retain a customer by reducing the dissonance. The purpose of this research is to examine how cognitive dissonance among consumers can lead to a decrease in customer repurchase. Significance of the Problem The significance of this problem is prevalent in customer retention. Drege (1991) depicted that most companies have a customer acquisition strategy, but few companies have a customer retention strategy. Once companies acquire customers they do not develop a plan to keep them for long-run. Many times, it can be observed especially in retail segment that customer returns or exchanges product because of dissatisfaction. Thus, businesses suffer because the relationship they have with the consumer is not managed well. Businesses also face impact heavily from a lost sale, which results in acquiring a returned product that has lost its value. If there is a way to reduce the dissonance that a consumer feels after purchase behavior, it could lead to positive impacts for the consumer and businesses. The problem of dissonance also represents other significant issue concerning consumers that often experience of dissatisfaction, and failure to complaints result in silent departure of customers from using the company’s services. According to Chebat, Davidow, & Codjovi (2005), a silent loss can create negative impacts on companies such as losing a customer, along with their lifetime flow of revenue. The other negative impact silent losses have on companies is the inability to address the problem at hand. Dissatisfied customers who never protest are subject to multiple losses due to similar reasons. Companies cannot fix problems they do not know to exist. When companies fail to adhere to dissonant customers, they run the risk of harmful word-of-mouth reviews. There are only few investigative researches undertaken about the impact of cognitive dissonance and repurc hase intention of customers. Therefore, there is a requirement for increased number of experimental research where relationship between these two variables can be analyzed. This research can further be studied by analyzing respondents about the reason for remaining in good relationship with an organization for a longer period of time. Literature Review According to the observation of Leon, cognitive dissonance is related with the relationships about understandings of people.

Knowing Your School and Community Essay Example | Topics and Well Written Essays - 750 words

Knowing Your School and Community - Essay Example Martin of Tours Fife campus on August 30, 1993, at 2323 54th Ave. E. Fife, WA 98424. All Saints School conducts CTBS (California Test of Basic Skills) and WASL (Washington Assessment of Student Learning) tests as per the state education department’s assessment standards. The CTBS is a computer-based test that provides a ranking on the national level of a specific grade. The average national score for CTBS is 50% to rank a student’s score. The WASL is a written test where a student has to reach a certain standard of marks, which is a percentage score of the students taking the test to achieve the standard set by the state education department (http://www.allsaintspuyallup.org/info_test_scores.htm). All students are supposed to reach the grade-levels set by the Catholic Archdiocese, matching with the recommended Washington state â€Å"Essential Academic Learning Requirements.† Complete information on the grade-level expectations is given in the Parent/Student Handbook also (http://www.allsaintspuyallup.org/info_grade_level_exp.htm). Students get trimester report cards where progress report on each subject is displayed for improving the performance so that they know their strong and weak areas. Generally, students score above the state and national averages in the tests given from time to time (http://www.allsaintspuyallup.org/brochure.pdf). Report cards don’t provide a complete view of a student progress. A meeting with the teacher provides a clear picture of the progress of a child in totality. Parents are intimated of any such meeting to discuss the issues concerning a student’s report card is required. Students are given admission without any discrimination on the basis of race, sex, color, national and ethnic origin, age, and any physical handicap.  

Lifespan development of a lower class Indian Essay

Lifespan development of a lower class Indian - Essay Example I vowed him that I won't use his name or identity in my report. He was happy to talk with me for an academic study. The man, I interviewed is a 36 year old Indian. His place is in Kerala, the Southern tip of India. He is married with one child. He is a science graduate and working in a private firm in one f the cities in Kerala. He spoke gently and soberly. His sound was smooth but masculine. His dressing pattern is quite impressive. The most visible attraction was the focus of his observations and comments. He spoke to me about his lifespan development continuously. He was some times aggressive and some times disappointed. The man was born in a farmer family in nearby rural area. His father was peasant. He did his education in a primary school in his native village and then shifted to the nearby town for higher education. So he believed that he has mix of rural and urban culture. During our interaction he talked to me about history, politics, social movements, economic situation and landscaping of his village, state and the country. He was quite sure that these things had a direct bearing on his moulding. So he told me about the political landscaping of his native place. Kerala was a highly caste based area in India. There were upper castes and lower castes. Untouchability was predominant in that society for centuries. Besides during the British colonial period, this area was under rule of Great Britain. The Travancore Kingdom was the local rulers of his area. There are also other royal groups. During King's era, people here had great obsession with Royal family. When British came, local King surrendered his power to them. He was belonged to a lower caste called Ezhavas. They were considered as touchables by the upper class and denied of educational, political and social rights. His father and mother were agricultural workers. When India got independence, Travancore prince decided to maintain his Kingdom as a stand alone country. But it was that time; the Communist movement got a considerable support in this area. Communist party had lot of influence among the agricultural workers and lower class people. His father and mother were also become part o f the movement. There was a strong rebellion against Travancore prince and hundred of people shot dead by the King's police. But by then Indian Government forcibly merged Travancore into Indian Union. After some years Kerala was created as a state of India. By that time communist movement had become a strong force in the area. In the consequent election to the state assembly, communist party was elected to rule the state. I t was the first democratically elected communist government in the world. The man, I am interviewing was naturally born to a communist family back ground and highly influenced by it. In his childhood itself, he was involved in many struggles organised by communist parties. As a member of Ezhava family, the man was also influenced by a spiritual leader, Sree Narayana Guru(Teacher). This leader was considered as the spiritual father of Ezhava community. His ideas were universe. Though he was considered as a Sanyasi (one who given up physical possessions), he was also revolutionist, who talked about industry, socialism and reform of mind. He had asked his followers to strengthen life through education and prosperity through industry. This two schools of thoughts (communism and

Operation Iraqi Freedom Research Paper Example | Topics and Well Written Essays - 1750 words

Operation Iraqi Freedom - Research Paper Example The history of America's wars can aptly start from the defense of the New York city carried out by George Washington against the British colonizing army (Weigley, 1977, p.4). That defense transformed itself into a protracted war which finally gave America its independence (Weigley, 1977, p.15-17). From this war, up to 2002, America has been found to have â€Å"employed military force more than 220 times in its history, yet has declared war only five times† (qtd. In Secunda and Moran, 2007, p.4). It is not only these officially declared wars of America that come under the purview of this paper but the undeclared wars as well, in an attempt to place America's war in Iraq in the correct historical and political perspectives. That is to say that war is being discussed here is in its all formal and informal forms, not limited by technical definitions. And it is concluded that Operation Iraqi freedom is nothing but a continuation of America's war agenda at large, supported by econom ic interests more than anything else. After independence, the major war waged by America was the Spanish-American war (Secunda and Moran, 2007, p.5). Then came the first and second world wars and indeed the cold war (though not fitting into the conventional definitions of war) against the communist block that succeeded them, and which â€Å"lasted fifty years† (Secunda and Moran, 2007, p.5). ... ielding a higher moral ground than other nations (which is similar to the age-old notion of white man's superiority), that has eventually led to America being sarcastically called as the 'world police' by its critics (Khatib, 2006, p.180). The Korean and Vietnam wars, which were part of the wider canvas of the cold war, showed the world how much obsessively compulsive was America's urge to wipe out communism (Donaldson, 1996, p.3). And the Vietnam war ended up for the US as a total coup ditat of sorts (Donaldson, 1996, p.70). Even the Americans despised the Vietnam war and the US government had to withdraw from the war scene disgraced and defeated both on the war front and at home (Secunda and Moran, 2007, p.6). The US military intervention in Lebanon, Grenada and Panama city did not invite much global attention, but â€Å"the Persian Gulf war of 1990-91† turned out into a macabre television spectacle for the world (Secunda and Moran, 2007, p.6). This was the moment when the w orld started discussing America's real intentions in its wars, and even the national leadership came very close to admitting that what was really at stake for the US was the cheap and incessant supply of oil (Secunda and Moran, 2007, p.6). It was also observed that the United States went to war in Korea and Vietnam, among many other reasons, â€Å"to show the third world that the United States was the one nation willing and able to stand up to communism anywhere in the world† (Donaldson, 1996, p.70). And since the second world war, it was becoming clear that America wanted to be â€Å"the leader of the world† (Donaldson, 1996, p.192). In the Persian Gulf war of 1990, this became more evident. An added element of interest for America regarding the Gulf region was its need to oppose any â€Å"dangerous

Christian liberty Essay Example for Free

Christian liberty Essay According to the page, Martin Luther’s argument revolves around two basic proposition of liberty. Which states that: â€Å"A Christian is a perfectly free lord of all, subject to none† (Luther). By this statement he meant that once a person is freed by Jesus Christ, there shouldn’t be any other thing that would have a true dominion on the person on earth. So if Jesus sets you free, indeed you are freed. He explained that man has two folds nature: the inner soul, the spiritual and the carnal, outward flesh. A Christian does not become righteous by doing anything that has to do with flesh but only by the faith in Jesus. Nothing on earth should have any influence on Christian liberty. The second principle was that a Christian â€Å"man is the most dutiful servant of all, and subject to everyone† (Luther). The two propositions appeared to be contradictory but Luther was able to explain further on both making it clear. He asserts that only one thing alone is necessary for a Christian liberty and that is the Gospel of Christ. He defines Christian liberty as the freedom from the law putting it that the law is not meant for a righteous man. It is the belief in Christ that brings peace and liberty. While Freedom of the soul and its justification comes by faith alone and not by work, he said â€Å"it is evident that by no outward work or labor can the inward man be at all justified, made free, and saved† (Luther). In conclusion, Freedom comes when one belief in the word of God, that is one’s soul get freed and one become saved. Whereas, one get liberty after one has believed wholeheartedly in the Gospel of Christ, it is the word of God that teaches liberty. The freedoms mentioned by Martin Luther all have an element in common: they are all divine freedoms from things of the world. In contrast, Christians should be voluntary servants to God and other men, motivated by love for God and the changes made by salvation. Reference Luther M, Concerning Christian Liberty. Retrieved May 09, 2010 From http://homepage. mac. com/shanerosenthal/reformationink/mlchrlib. htm

Cost Leadership Strategy For Tune Hotels Tourism Essay

Cost Leadership Strategy For Tune Hotels Tourism Essay As a business development manager of Tune hotel, I have been requested to propose and justify the implementation of an overall cost leadership strategy for Tune hotels.com. this proposal is consists of preparing a strategic service vision for Tune hotels.com by taking few aspects as a consideration into account, such as the target market segment, service concept, operating strategy and also the service delivery system as well. Besides that, I have been asked to identify what are the service dimensions in setting the benchmark for service qualifiers, service winners and service losers as well. Hotel overview Air Asia is a low cost carrier (LCC) airline, with the image of making flying feasible for everybody, where it is well known for the largest low fare and no frills airline, and Tune hotel is one of another luminous thought invented by the air Asias Chief Executive Officer (CEO) and also the founder of Air Asia as well, Datuk Tony Fernandes. Tune hotels have open its first no frills hotel branch in Jalan Tuanku Abdul Rahman,Kuala Lumpur on 9th april 2007. Tune Hotel is currently operating in places such as Malaysia, Downtown Penang, Kota Damansara, Kuala Lumpur, KLIA LCCT Airport, Johor, Kuching, Kota Kinabalu, Indonesia and United Kingdom and London as well. Question 1 Target market segment As in the context of a business, target market segment is an essential element which is needed to be considered and it is important in facilitating and directing the business path in the market. Target market segment, which is targeting the audience, is very important to sustain the survival of a business or industry as well. Tune hotel which has been categorized under the service industry and it can be considered as the market leader in the no frills budget hotel in Malaysia and South East Asia. Tune hotel has implemented a creative and innovative concept to be used in Malaysia, and they differ from their competitors since no any hotel or company has claims to be in the same market segment. Tune hotel has used the geographic segmentation dimensions to influence the market opportunity, for instance, tune hotel at Kuala Lumpur, Jalan Tuanku Abdul Rahman, which is known as the budget hotel which has the similar concept of no frills Air Asia Airlines,tune hotel also adapt the same concept where it is also the first no frills hotel in Asia as well. Tune hotel Kuala Lumpur are strategically located at the central of Kuala Lumpur in Jalan Tuanku Abdul Rahman, whereby it is close to major shopping, food and beverage outlets and entertainment areas. Moreover, the location is also convenient and facilities such as LRT and bused as well. (Anonmous, n.d) Swot analysis of tune hotel Strength Tune hotel has a great strength whereby they have a reward system to those customers who have done an advance booking service through internet with them. By introducing this system, tune hotel will be able to attract more customers and maintain those loyal customers in future as well. Besides that, Tune hotel have a great central location with facilities such as LRT and buses and it is nearby shopping areas, entertainment areas, and food and beverage areas as well. This attracts and encourages those customers, especially foreigners to choose Tune hotel as well. Moreover, Tune hotel are attractive with their pricing strategies as well, in situation where most of the Air Asia customers are those tune hotels loyal customers. Weakness Tune hotel has a very limited number of customers in the region who are conscious of the Tune hotel. This could be one of the weaknesses faced by Tune hotel. Tune hotel should be able to work on their advertising method and emphasis more on their service provided. Opportunity In order to gain the competitive market and be the first market leader in service industry, Tune hotel can be able to attract more customers by improving their marketing strategy effectively to gain the customers satisfaction and their support as well in future. Threat Tune hotel receives a high competition in the service industry since it has been unique in the industry. High Competition among competitors is one the biggest threat to tune hotel to sustain in the market in the future. Outsourcing is also one of the threat to Tune Hotel since other Hotels do provide facilities which tune Hotel doesnt provide, for instance other hotels have basis necessities of customer such as the boiler, drinking water and many more, meanwhile Tune hotel does not provide all this. Service concept Source: http://www.xm-msia.com/xm/tunehotels/facilities.asp Tune hotel is unique in providing their service, compared to their competitors, and they operate a limited service concept, where they only offer single and double room for its customers. They have 5 star beds provided in each rooms feature high quality spring mattress beds with basic needs such as pillows, pillowcase and bed sheets. Each of the room consists of attached private bathrooms together with heated power showers with the minimal room rates. Tune hotel are have a central and convenient and strategic location which is nearby to shopping areas, ATM services to withdrawal purposes, food and beverage such as kopitiam outlets and entertainment as well. Moreover, Tune hotel has 24-hour security facilities as well whereby it is secure and safe to be in the surroundings of the hotel. Operating strategy Tune hotel makes use of the outsourcing as their operating strategy to save the operation cost and to improve and get better output and efficiency of the hotel. For instance, Tune Hotel in Kuala Lumpur, the maintenance, Kopitiam, 7 eleven which is available for 24 hours, money changer kiosk, fast food outlets such as Subway, and CIMB ATM and bureau the change are certainly part of outsourcing. By implementing this operating strategy effectively, Tune Hotel have be able to save a huge amount of their cost and this eventually helped Tune Hotel to improve on better production and productivity effectively and efficiently of their hotel. ( Batcha, 2007). Service delivery system Source: http://www.scribd.com/doc/4089502/Tune-Hotel The service delivery system in Tune Hotel is overwhelming, and core and supplementary services provided are identified through the flower of service model. The service are divided into 2 main sections, where the information, order taking, billing and payment are categorized under the facilitating services, meanwhile consultation, housekeeping, hospitality and exception are categorized under the second section named as enhancing services. TUNE HOTELS STAKEHOLDERS Source: http://www.xm-msia.com/xm/tunehotels/about_us_3.asp Tune hotels sdn.bhd is 40% owned by Datuk Tony Fernandes, 30% by Dato Kamarudin Meranun, 25% by Dennis Melka and the rest 5% by Tune Strategic Investments Limited. Tune Ventures Sdn Bhd owns 72.19% stake in tune hotels, followed by Dato Kalimullah Hassan which now the chairman of ECM avenue which is one of the listed Malaysian investment bank owns 12.03% stake in tune hotels, Lim Kian Onn the chairman of ECM avenue, also owns the same percentage as Dato Kalimullah Hassan 12.03%, and lastly followed by tune hotels employee holding sdn bhd where the company is formely owned by the key employees of tune hotel owns 3.75% stake in tune hotels as well. Question 2 Service qualifiers Tune hotel is classified to be the service qualifier since it is providing a good service which meets the requirements of a consumer. For instance, tune hotel has a clean environment around, whereby they provide housekeeping services to make sure the consumers feels safe and clean with the surrounding environment. Moreover, Tune hotel are concerned with the safety as well, where they have the 24 hour security system applied, whereby they uses electronic key card to access into rooms, CCTV cameras services, round- the- clock on duty reception staff and no access to the main lobby without a keycard pass midnight.(anonymous, 2007) Moreover, tune hotel also has introduced tune hotel insurance only in Malaysia, and said to be globally soon. Those insurance are not only responsible for the lost of travel documents, but also has take the responsibilities of being cautious of guests personal accident, medical expenses and also delayed check in as well.(anonymous, n.d). Service winners Service winners are those competitive dimensions used to make the final choice among competitors, for instance is the price. The pricing strategy of Tune hotel is from the range of RM 9.90. Tune hotels price will be different during peak seasons, promotion seasons and also a different price range for the advance booking as well. Service loser When tune hotel fails to deliver the needs and wants of the customer, they might entitle to be the service loser. Service loser occurs when there is a failure to meet the expectations of what customer actually wants. Tune hotel should be able to implement new marketing strategy as Tune Hotel is having a high competition among its competitors which is a threat to them. Question 3 Porters generic strategies Source: http://www.quickmba.com/strategy/generic.shtml Tune hotel has adopt the cost leadership strategy overall. This cost leadership strategy mainly emphasis on the low cost producer in the industry. Setting price low sometimes might influence the way of thinking of a customer, where low price may give a negative perception of the quality and the brand image of the company itself. For instance, there are not many out there are aware about Tune hotel and its services, since it is new in the market. This is mainly because the strategy used to representation about Tune hotel is done ineffectively. Tune hotel should come up with an effective strategy to expose their brand name by having advertisement about its service and facilities provided to attract not only the Air Asias customers, but also to the locals and foreigners who travel frequently. Placing Tune hotel in a strategic location with the lower price is valuable, but it should also be a place where customers feel flexible and convenient with the environment as well. Tune hotel in Kuala Lumpur, Jalan Tuanku Abdul Rahman where it is a location which is popular with prohibited immigrations and place where they gather together. The place is nearer to the place where most of the time it is famous with prostitution, drugs and offense are indivisible. This might not guarantee the safety at times and it could be one of the main problem customers will have a choice to choose other hotels as their choice. Tune hotel can improve this by making a deep study and research about those place and plan the location as well to avoid those circumstances occur. Moreover, Tune hotel has limited services where they dont provide the basis necessities such as boiler, drinking water and so on. Tune hotel save cost on this, but yet it should not be limited in providing the services since its known as the budget hotel. Tune hotel can improve on their service provided to enhance the satisfaction of the customers and maintain its competitive advantage than its competitors. Conclusion Overall, Tune hotel has been taking the efforts to reach the audience by implementing the no frills concept hotel. Since it is still new in the market, Tune hotel should implement new ideas to expose its brand name and win the local consumers perception as well to adopt their name as well.